Lidl Marquee – Bag for Life

Lidl marquee

In September this year, Key Structures were asked to work slightly further afield than normal.

The objective was to create a touring brand experience for Lidl, starting at the Manchester food and drink Festival before moving to Liverpool, Edinburgh and Cardiff.

Lidl Marquee

Lidl Marquee

CSM Live created a giant “bag for life”, which linked to our structure, for customers to come in and enjoy different experiences such as cheese, wine and cured meat tastings.

To achieve this, Key Structures installed a 6m x 12m structure, with solid walling, interior linings and a warm wash of light.

Marquee Interior

Marquee Interior

For each City, Lidl were looking to stand out as much as possible, in areas of high foot fall. Our self-weighted steel subframe floor was perfect for this, removing any potential issues of an uneven ground or ballasting.

Both Manchester and Liverpool where a complete success. We are very much looking forward to Cardiff and Edinburgh.